Final Decision

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Magazine Mock Up

DESCRIPTION
Created a mock magazine cover and one spread.

PROCESS (Programs, Tools, Skills, FOCUS principles)
1. The cover photo is a friend of mine. The photo was edited in Adobe Photoshop. The hat was a very bright blue and the red on her hoodie was very bright as well. I didn’t want them to be the focus of the magazine so I changed the levels of the image and used the brush tool to make the change appear only over the hat and hoodie.
2. Blue is a nice color and is appealing to the eyes. I used blue for the entire design and allowed for a lot of white space.
3. The blue border I think added a nice touch and the magazine looked a little plain without it. When I added the blue border I then got the inspiration to have the light blue bullet points bellow the featured articles.
4. The spread was a little harder to accomplish. The pictures were all ones that I took. I liked the look of the selfie at the top of the spread because I felt that it portrayed joy from an average person’s view point. The one on the bottom right is of myself and even though I did not click the button on my own, I was the mastermind behind the camera and the photo. I just had someone else push the button.
5. The blue color and the fonts have were kept consistent throughout the cover and the spread.

CRITIQUE PROCESS
I initially had the photo black and white. It really made the magazine look a little drab and was not very appealing. I then was encouraged to do a color image but maybe tone down the levels in the hat and hoodie. After the critique I also found a better font that better connected with the theme of the magazine.

MESSAGE
Keep connected. There are many opportunities to keep connected with the world around you. It has more to do with style and popularity. People are encouraged to first find and then express who they are.

AUDIENCE
Millennial’s and other’s who are wanting to keep up with the times.

TOP THING LEARNED
Less is more. Colors matter. I felt that I needed to fill every space but leaving whit area really makes it feel clean and readable. Colors matter because at first the picture was black and whit and the really looked like a depressing magazine.

COLOR SCHEME & COLOR NAMES
Analogous // Blues

TITLE FONT NAME & CATEGORY
Avenir Next Condensed // San Serif

COPY FONT NAME & CATEGORY
Bakersville // Serif

THUMBNAILS OF IMAGES USED

 

Piano Brochure

DESCRIPTION
Brochure project for Ivory Keys piano studios.

PROCESS (Programs, Tools, Skills, FOCUS principles)
1. The logo for this company was created in InDesign. The goal is that when the brochure is closed it will be the logo. There is also a grey miniature logo on the back of the brochure.
2. The images were taken from pixabay.com. Since I am using a black background I looked for piano images with more of a brown color so that the black would not be drowned out in the background of the brochure.
3. The shape of the brochure and the keys on the brochure were created in InDesign.
4. I used a more ivory color, not stark white, for the words and the piano keys. Using the text wrap I mad the paragraphs move around each image to make everything flow and easily fit on the brochure.
5. I exported the brochures design as a JPEG and uploaded it here.

CRITIQUE PROCESS
I met with my classmates and they like my design. Their advise was to put the logo on the back in a different color. I also had some ideas for different logos but also like the idea of making the piano shape as the logo. One person suggested having a separate logo but the rest of my group like the idea of making the piano shape the logo.

MESSAGE
Calls out to pianists and brings their attention to the sales and repairs available to them. It also calls to the ammeter pianist who is looking to advance their talents with lessons.

AUDIENCE
Music lovers, especially pianists.

TOP THING LEARNED
Next time I want to take my own pictures and make it completely my own. Remember to remove the strokes from the shapes so that everything fits evenly and lines up.

COLOR SCHEME & COLOR NAMES
Neutral // Black and White

TITLE FONT NAME & CATEGORY
Apple Chancery // Decorative

COPY FONT NAME & CATEGORY
Helvetica // Sans Serif

THUMBNAILS OF IMAGES USED

piano-1573330.jpg music-2113873.jpg piano-582330.jpg

All images were taken from pixabay.com

Photo 1: https://pixabay.com/en/piano-strings-musical-instrument-1573330/

Photo 2: https://pixabay.com/en/music-piano-keys-hands-pianola-2113873/

Photo 3: https://pixabay.com/en/piano-piano-keys-wood-instrument-582330/

Web Page Mockup

Webprototype-ShallynYoung.jpg

 

DESCRIPTION
Design a website homepage using a grid.

PROCESS (Programs, Tools, Skills, FOCUS principles)

1. I was inspired to create this webpage because of my family’s business.
2. I sketched out a wire frame of what I wanted the website to look like. I have always liked simple websites and I do like whitespace.
3. Using Adobe InDesign I was able to use a grid to create a map of my website. I did change some things on the actual webpage because once I started adding the pictures, colors, and texts I realized that the “Title” on the map didn’t look good on the actual webpage.
4. While adding the pictures I struggled to find ones that would work. I wanted all of the pictures to be cropped or have a white background. I have taken my own pictures of my family’s chocolates but I was not able to  get access to them so I had to settle on the pictures available to me online.
5. The font for the Company name matches the font of the logo. It is a scripted font so I tried to find a san-serif font for the rest of the webpage.

 

Comm 130 wireframe.jpg

Wireframe-ShallynYoung.jpg

 

CRITIQUE PROCESS
I was not able to be in class the day we critiqued the project. However, I did ask other people outside of class. They suggested that I changed the color of the text that hovers over the pictures. I agree that it is a little dark but, it goes more with the idea I had in mind to make the picture the focus and in my original plan I wanted to have a white background.

MESSAGE
Laurel Ann chocolates: a work of art and always sweet.

AUDIENCE
For all chocolate lovers or those who are looking to buy a gift for someone special.

TOP THING LEARNED
Less is more. Make you home page shorter and people will not be frustrated.

COLOR SCHEME & COLOR NAMES
Basic Analogous Scheme // CA992C and DFC15F

TITLE FONT NAME & CATEGORY
Savoye LET Plain: 1.0 // Script

COPY FONT NAME & CATEGORY
Shree Devanagari 714 // Sans Serif

SOURCE OF EACH IMAGE (website name and hyperlink)
Logo is my own.

Main center image is from Adobe Stock image from stock.adobe.com.

The three bottom images from Pixabay.com

Business Identity

shallyn-young_business-card-real

shallyn-young_-letterhead

DESCRIPTION
Created various logos for a chocolate company and created stationary and business cards with the preferred logo.
shallynyoung_logos

PROCESS
1. I sketched out a few ideas for logos on a piece of paper. On paper the green logo was my favorite however, it became my least favorite once created in Adobe Illustrator.
2. Laurel is the leaf that the Roman’s would wear around their heads. This is why two of the designs have “Laurel leafs” in them. I liked the simple logo with the “L” instead.
3. The “L” logo was a simple square shape with rounded corners. I removed the stroke and used a golden color to represent caramel. The scripted “L” adds an elegant look to the logo which portrays the fact that it is a fine artisan chocolate company. The “L” was created with the font SignPainter.
5. My classmates agreed that the “L” with the caramel block was the best.
6. Using the logo and a repetition of of blocks I created the front of the business card and made sure to put the company name in the same font as the “L” (SignPainter).
7. The back of the business card has the same color as the repetitive squares on the front and the contact info is grouped together. The watermark on the back adds to the repetition of the font and fills the space.
8. The stationary also has the same repeating squares with the logo and the watermark “L” to the left of the page. The additional contact info is at the bottom of the page and is separated from the rest of the paper with a 3pt line and a .5pt line.

CRITIQUE PROCESS
My worked was critiqued by my classmates and they advised that I take away the large caramel square from the watermark on the stationary so that it was just the “L”. I was also advised to move the contact information down closer to the bottom and make the lines and repeated squares on the stationary the same color as the caramel logo. However, on the business card they liked the lighter color for the repeated squares.

MESSAGE
 It portrays the rich, sweet and delectable high quality chocolate that this company sells.

AUDIENCE
Large companies with clientele. These companies usually send gifts to their clients.

TOP THING LEARNED
A color scheme can make or break your design.

COLOR SCHEME & COLOR NAMES
Caramel color and the simple black with white.

TITLE FONT NAME & CATEGORY
SignPainter // Script

COPY FONT NAME & CATEGORY
Avenir // Sans Serif

 

SOURCE OF EACH IMAGE
The graphics are my own.

 

 

Goals To Be Attained

Montage project FINAL.jpg

DESCRIPTION
Create an inspirational poster for a christian association.

PROCESS

I enjoy the outdoors and have come to love the idea of pushing yourself to achieve a goal. I was able to combine the idea into one image. The process was as follows:

-In Photoshop I combined the two pictures that I had selected for my image. I made sure that the climber was set in the right spot to obey the law of thirds. It was necessary to use the brush tool and remove a lot of the excess white space from around the climber so that the mountain was visible.
-The quote that I found was slightly long and I wanted to make sure that the main point stood out. By using separate text boxes I was able to make “goal” stand out more and used the eye dropper to make it the same color as the climbers jacket.

CRITIQUE PROCESS
I was able to have 3 of my classmates critique this project. A lot of what they suggested I already knew had to change but I wasn’t sure how to change it. At first my quote was way to close to the mountain; I had tried moving it up but then it was too close to the top of the page, my classmates suggested that I adjust the kern. Also the rocks at the bottom of the image were faded out a little too much because I was trying to make the appearance of a cold fog. They suggested that I make the rocks more defined. I like the way it turned out better than the way it was.

MESSAGE
At times making changes is tough but the best way to achieve something is by making goals and doing something to achieve those goals.

AUDIENCE
Anyone striving to make a change and need encouragement to conquer their goals.

TOP THING LEARNED
Simplistic is easy on the eye and good.

COLOR SCHEME & COLOR NAMES
Monochrome- the red from the jacket and then the neutral black and white background.

TITLE FONT NAME & CATEGORY    SignPainter- Script

COPY FONT NAME & CATEGORY     MinionPro Bold- Modern

SOURCE OF EACH IMAGE (website name and hyperlink)

Pixabay.com: https://pixabay.com/en/matterhorn-switzerland-mountain-918442/

Pixabay.com: https://pixabay.com/en/mountain-climbing-mountain-climber-802099/