Operation Underground Railroad (OUR) is an organization focused on abolishing child trafficking. They work to raise awareness so that in turn they gain support. With the support and money obtained they are able to assemble their teams and execute a mission to save children and arrest the traffickers. Looking at their Facebook page, it is obvious that they post consistently throughout the day. Their posts are not all focused on asking for donations.
Some of the posts are ideas or stories that would interest the public and pull them in. One well published post is shown below. This post helps people know of the help that they are providing and the success rate. Those that have not donated will then have the urge to help and raise even more because they see it as a success.
Their success rate is dependent upon other’s contributions. They have proven successful and are continuing to raise awareness through their posts and follower’s shares. The following link will show their successful missions from last year. http://ourrescue.org/