DESCRIPTION
Brochure project for Ivory Keys piano studios.

PROCESS (Programs, Tools, Skills, FOCUS principles)
1. The logo for this company was created in InDesign. The goal is that when the brochure is closed it will be the logo. There is also a grey miniature logo on the back of the brochure.
2. The images were taken from pixabay.com. Since I am using a black background I looked for piano images with more of a brown color so that the black would not be drowned out in the background of the brochure.
3. The shape of the brochure and the keys on the brochure were created in InDesign.
4. I used a more ivory color, not stark white, for the words and the piano keys. Using the text wrap I mad the paragraphs move around each image to make everything flow and easily fit on the brochure.
5. I exported the brochures design as a JPEG and uploaded it here.

CRITIQUE PROCESS
I met with my classmates and they like my design. Their advise was to put the logo on the back in a different color. I also had some ideas for different logos but also like the idea of making the piano shape as the logo. One person suggested having a separate logo but the rest of my group like the idea of making the piano shape the logo.

MESSAGE
Calls out to pianists and brings their attention to the sales and repairs available to them. It also calls to the ammeter pianist who is looking to advance their talents with lessons.

AUDIENCE
Music lovers, especially pianists.

TOP THING LEARNED
Next time I want to take my own pictures and make it completely my own. Remember to remove the strokes from the shapes so that everything fits evenly and lines up.

COLOR SCHEME & COLOR NAMES
Neutral // Black and White

TITLE FONT NAME & CATEGORY
Apple Chancery // Decorative

COPY FONT NAME & CATEGORY
Helvetica // Sans Serif

THUMBNAILS OF IMAGES USED

piano-1573330.jpg music-2113873.jpg piano-582330.jpg

All images were taken from pixabay.com

Photo 1: https://pixabay.com/en/piano-strings-musical-instrument-1573330/

Photo 2: https://pixabay.com/en/music-piano-keys-hands-pianola-2113873/

Photo 3: https://pixabay.com/en/piano-piano-keys-wood-instrument-582330/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s