shallyn-young_business-card-real

shallyn-young_-letterhead

DESCRIPTION
Created various logos for a chocolate company and created stationary and business cards with the preferred logo.
shallynyoung_logos

PROCESS
1. I sketched out a few ideas for logos on a piece of paper. On paper the green logo was my favorite however, it became my least favorite once created in Adobe Illustrator.
2. Laurel is the leaf that the Roman’s would wear around their heads. This is why two of the designs have “Laurel leafs” in them. I liked the simple logo with the “L” instead.
3. The “L” logo was a simple square shape with rounded corners. I removed the stroke and used a golden color to represent caramel. The scripted “L” adds an elegant look to the logo which portrays the fact that it is a fine artisan chocolate company. The “L” was created with the font SignPainter.
5. My classmates agreed that the “L” with the caramel block was the best.
6. Using the logo and a repetition of of blocks I created the front of the business card and made sure to put the company name in the same font as the “L” (SignPainter).
7. The back of the business card has the same color as the repetitive squares on the front and the contact info is grouped together. The watermark on the back adds to the repetition of the font and fills the space.
8. The stationary also has the same repeating squares with the logo and the watermark “L” to the left of the page. The additional contact info is at the bottom of the page and is separated from the rest of the paper with a 3pt line and a .5pt line.

CRITIQUE PROCESS
My worked was critiqued by my classmates and they advised that I take away the large caramel square from the watermark on the stationary so that it was just the “L”. I was also advised to move the contact information down closer to the bottom and make the lines and repeated squares on the stationary the same color as the caramel logo. However, on the business card they liked the lighter color for the repeated squares.

MESSAGE
 It portrays the rich, sweet and delectable high quality chocolate that this company sells.

AUDIENCE
Large companies with clientele. These companies usually send gifts to their clients.

TOP THING LEARNED
A color scheme can make or break your design.

COLOR SCHEME & COLOR NAMES
Caramel color and the simple black with white.

TITLE FONT NAME & CATEGORY
SignPainter // Script

COPY FONT NAME & CATEGORY
Avenir // Sans Serif

 

SOURCE OF EACH IMAGE
The graphics are my own.

 

 

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