Advertising

May 26, 2016

Speaker: Jeff Hochstrasser

Topic: Advertising

 

Advertising is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products (goods, services and ideas) by identified sponsors through various media. Within this definition we can see a few key principles. The first principle being that advertising is structured and composed, this means that it is well planned out and has a target audience. The second principle is that it is non-personal, or in other words it is open to the public and not biased. Principle number three is that it is persuasive, it must be able to be attractive enough to the public to get them interested in what the advertisement offers. All of this is done with creativity and skill as well as a positive personality.

 

According to Brother Hochstrasser, one’s personality is a key to success. A person with all the components of a good personality will: accept criticism to improve, be a leader, have a team mentality, be willing to learn, have a strong work ethic, and have confidence without arrogance.

We must be willing to make changes by finding opportunities to improve our skills and expand our creativity. In closing we learned from Elder Dieter F Uchtdorf that “the more you trust and rely upon the spirit, the greater your capacity to create.”

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Video Production

May 12, 2016

Speaker: Christian Mawlam

Topic: Video Production

 

Video Production will always be needed, it will never become obsolete. The reason for this is simply that television is such a large part of the human lifestyle. Television is used for pleasure and pastime and is vastly popular in forms on the internet, not only through a home TV.

Videos are the most enticing thing on the internet.

Because of unions you will be fixed in your discipline.

When doing video production you must show step by step, and to exactly where each dollar is being spent.

 

Journalism

May 5, 2016

Speaker: Lane Williams

Topic: Journalism

 

The objective of a journalist is to keep people connected. As stated in the U.S. Constitution “We the People” must be together as one group, we are the people and we are united. This unity comes from the efforts of those men and women who listen, research, and write stories that are heartwarming or knowledge enhancing. In Williams’ lecture he began to apply the previous statements to our life, as students. We initially can be journalists now through our use of social media. If journalism is a way to keep connected then social media is a form of journalism. We must, as Elder David A. Bednar said, “sweep the Earth as with a flood” with inspiring stories that help others to learn and grow. Williams gave five invitations during his presentation: 1) Attend the Writing Seminars provided by the University. 2) Be more connected with the news and current events. 3) Create a blog, start improving skills and get connected. 4) Consider Journalism as a major. 5) Share the Gospel of Jesus Christ through social media. We must consider these points and realize as Williams said, “Your career already started. It starts NOW!” Our experiences and interests most likely will be applied to our careers which means that we have already started on the road to where we want to be. Keep connected, and work hard.