Eye Catching Ad?

 

Overview

The below Stitch Fix add caught my eye as I was scrolling through the my Facebook feed. It did spark my curiosity for a brief second. This company is obviously trying to reach out to a specific demographic to promote business. I have not followed this company, but the ad found my feed because I fit the demographic of young adult females. This company definitely fulfilled their goal to reach out to a focused group. Now the must achieve their main goal, to have as many people click the “sign up” button as possible. Likes and shares may be good but this add will prove successful only if sales are increased.

Design Success

Their design is simple and at first glance one can tell that fashion is their focus. The colors are bright enough and not overbearing. The brief sentence at the top helps one realize more fully that the bargain is even better than just shopping. The text “Refresh Your Wardrobe” alludes to throwing out the old and bringing in the new. A fresh start is always good.

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Design Improvements

Even though this add caught my attention, there are a few things that could be changed. The designer obviously wanted to display all 5 articles of clothing that one could receive in one bundle and the quality of the pictures is good. However, I had to look intently at the pictures to see what some of the items were. I can’t tell if they would be flattering or not. A mannequin would better display the product and I might be more likely to click the “sign up” button. Overall, it was an esthetically appealing add and successfully portrayed its point.

The photo above was taken from Stitch Fix’s Facebook page and is an image from the original ad. https://www.facebook.com/stitchfix/ 
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Successful Social Media Campaign

Operation Underground Railroad (OUR) is an organization focused on abolishing child trafficking. They work to raise awareness so that in turn they gain support. With the support and money obtained they are able to assemble their teams and execute a mission to save children and arrest the traffickers. Looking at their Facebook page, it is obvious that they post consistently throughout the day. Their posts are not all focused on asking for donations.

Some of the posts are ideas or stories that would interest the public and pull them in. One well published post is shown below. This post helps people know of the help that they are providing and the success rate. Those that have not donated will then have the urge to help and raise even more because they see it as a success.

https://www.facebook.com/OURrescue/

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Their success rate is dependent upon other’s contributions. They have proven successful and are continuing to raise awareness through their posts and follower’s shares. The following link will show their successful missions from last year. http://ourrescue.org/

Stock Up (Top TEN)

The following photos I have uploaded to various stock agencies including, Adobe Stock, Sutterstock, 123rf, and others. I am excited about this new endeavor and can’t wait to continue improving my portfolio.

 

Miniature white piano on black background.

Best of the Best

Summer Time Fun!


 

 

 

 

 

 

 

 

This was a fun picture to take. I wanted something that was bright and yelled “summer!”  I bought the sand bucket with the shovel and the flip flops. I had the towel and sunglasses already. The sand dunes were my choice of location. I set up the objects to have a good composition. The sand

at the sand dunes is super fine, as I was taking pictures the wind started to blow and I had to get my camera in the bag real fast. I like the shot that I was able to capture and I was quite happy with the reflection in the sunglasses. I was hoping for a little more sun, but a giant cloud covered the sun for about an hour. However, I am happy with the lighting, I think more sunlight may have drowned out the color, the could acted as a diffuser.

The original image can be seen in the thumbnail. I edited out some of the debris that was in the sand to make the image look more clean. I also removed some of the towel that was visible in the top corner. The lighting was a little dark with the cloud and I was able to adjust the levels in photoshop to get a little bit brighter image.

 

Lyn Photography Photobook


View Photobook

Lyn Photography. Lyn come from my first name, Shallyn. I wanted to be sure to have a business name that would be easy for clients to remember. It turns out that my name is difficult for some to pronounce. To take to burden off of client’s shoulders I shortened it to Lyn Photography. Creating this photo book took patience. At times I could not edit the pictures to look the way I wanted. I was able to pull through and have created a collection of some of my work from this semester.

I had seen so many photo books that had plain black or white backgrounds. Yes, a black background can make it look classy, but I wanted to create something a bit different. The cover has a dark grey background however, as you turn the pages you will see that none of the pages within the book have just a plain color behind the picture. The goal was to make each page a theme. The background on each page is a similar photo to the ones displayed on that page. The book starts off with portraits of this semester, which there are many. Following the portraits are some of my favorite photos, macro. I love taking close up pictures of objects. I had many more photos that I wanted to add to these pages, but I had to restrain myself. The Handiwork theme was fun to create. It encompasses a variety of wood and metal work. The point of these pages is to show that humans have a talent to take ordinary material and create masterpieces that add flare to every-day objects. Worn Out is the last section and it is a simple two page spread that shows the worth in old worn out items. Some people through out the old, others take it and find an antique treasure. My hope is that everyone will see the beautiful world we live in and take time to appreciate the blessings and talents that God has given us.

 

Contest Submission

The following photos I entered into a contest on shoottheframe.com. The theme of the contest is wildlife. The minimum requirement was 1 image at $10. I decided to upload 3 images and pay the $15 fee. They do three separate contests each year; portrait, landscape, and wildlife. I think I will attempt to improve my photography and study what kind of photos win so I can have well prepared candidates for next years contest.

Composite Image

An open door has endless opportunities.


This composite image was created from the two images below. I created a duplicate layer  of the door and then embedded the road behind the door.

Using the brush tool I was able to remove the fireplace in the original door photo and make it look as if one was walking through a door to a new path.

The windows were tough, but I managed to mask them out. I used a lighter opacity for the edges of the windows so the trim on the other side of the “glass” is still visible as it was int he original picture.