The below Stitch Fix add caught my eye as I was scrolling through the my Facebook feed. It did spark my curiosity for a brief second. This company is obviously trying to reach out to a specific demographic to promote business. I have not followed this company, but the ad found my feed because I fit the demographic of young adult females. This company definitely fulfilled their goal to reach out to a focused group. Now the must achieve their main goal, to have as many people click the “sign up” button as possible. Likes and shares may be good but this add will prove successful only if sales are increased.
Their design is simple and at first glance one can tell that fashion is their focus. The colors are bright enough and not overbearing. The brief sentence at the top helps one realize more fully that the bargain is even better than just shopping. The text “Refresh Your Wardrobe” alludes to throwing out the old and bringing in the new. A fresh start is always good.
Even though this add caught my attention, there are a few things that could be changed. The designer obviously wanted to display all 5 articles of clothing that one could receive in one bundle and the quality of the pictures is good. However, I had to look intently at the pictures to see what some of the items were. I can’t tell if they would be flattering or not. A mannequin would better display the product and I might be more likely to click the “sign up” button. Overall, it was an esthetically appealing add and successfully portrayed its point.